Friday, February 18, 2011

Borders Should Be An Example













Borders bankruptcy should be an example for any company trying to deal with a paradigm shift.

The book business began to move toward e-books approximately 24 months ago. In addition, places like Amazon.com and Costco can sell books for much less than Borders as they do not have the same overhead structure.

The interesting side story is that indie book stores are still flourishing. They are able to offer specialized customer service. There will always be people who prefer to read a real book!

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