Thursday, December 16, 2010

Price Transparency













Retailers hate price transparency! A Wall Street Journal article details a guy pricing a Garmin for his girlfriend at Best Buy using the camera on his Android phone as a scanner. (This is an application that I use all the time.) The Garmin was $184.85 at Best Buy and $106.75 at Amazon with free shipping and no tax. He was able to purchase the Garmin from Amazon while he was still at Best Buy.

This is a paradigm shift that retailers had better get a handle on fast.


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