When it comes to the computer experience, no company does what Apple does! The Apple Aura is all about customer service. No other electronics company is able to pull this off. Not even the Sony stores.
Is it any wonder that Apple's stock went up 135% in 2007 alone?
Juniper Research describes Apple as the Nordstrom's of technology. The three Apple stores in Manhattan now seem to be on the 'must see' list of foreign travelers. Can you imagine a company like Dell being able to pull this off? I didn't think so.
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