It is hard to believe that Polaroid is back. In 2008 the company announced that they would stop production of the famous film. Later that year Florian Kaps and Andre Bosman decided to buy the remaining assets of Polaroid and revive the brand. Their new venture is known as Impossible Project. Unfortunately, Polaroid decided to stab the Impossible Brand people in the back in October of 2009 by reviving the Polaroid instant camera. I would imagine that the lawyers are fighting this out now.
Look for Impossible Project to release monochrome Polaroid film this month with color to follow later this year.
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