What if you opened a new retail store and no one cared? That is the question that analysts are posing about the new Microsoft retail outlets. Microsoft is planning to open two such stores this Fall. One in Arizona, the other in California.
While these stores are clearly a ripoff of the Apple store concept, many question if Microsoft can really pull this off. Specifically, the number of people that will show up to the 'Answers Bar' will quickly find out that it is not a place for technical support, only 'answers' to questions which may or may not help solve their technical problems.
This is going to be interesting to watch!
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