Microsoft Bing

Walt Mossberg interviewed Microsoft's Steve Ballmer yesterday at the annual D7 conference about their new search engine 'Bing.' Mr. Ballmer can't even say the word Google. Walt Mossberg had to make him say Google. Throughout the interview Mr. Ballmer kept referring to Google as 'the market leader.'

What market strategy does Microsoft plan for this new search engine? Paying people to use it! Honestly, if you have to pay people to use your product, how good can it be. Microsoft could spend more effort on making a good operating system instead of Binging us with new Zunes :-) There's a thought!